The original template used at Freel for newsletters

[suchona.kani.z]

Texts are an essential part of a newsletter. After all, the subject and header (preheader) have the lion's share of the open rate . If you are not the only person in the company, be sure to make sure that the texts pass through more hands, or rather eyes. While in classic online you can always make some adjustments even after publication, you want your newsletter to be error-free . It's not just about spelling and grammar, but also about making sure that some expressions are not ambiguous and you don't accidentally make a faux pas.

At Freel, Google docs has proven to be the best for creating all texts, including newsletters. It can format, check spelling, and comment. It's better not to write texts directly into an e-mailing tool. This would dangerously increase the likelihood that you will miss an error.

Start now
Don't wait to create a template until the process is instagram database perfectly tuned. You won't get there. Processes (especially in the online world) are living mechanisms, so don't be afraid to adjust them as you go. "At Freel, we also started with a completely different template," reveals Vladimír Melík.

The original template used at Freel for newsletters .
Evaluate
Nothing is dogma. Look at the results and adjust not only your emails but also your practices accordingly.

Bonus: Tooltips and Public Templates
These tools are older and less attractive than Chat GPT, which you can also assign proofreading to. However, in the experience of the copywriter from Freela, they are more reliable, as Chat GPT does not perform consistently and cannot yet recognize subtle linguistic nuances.

HTML code cleaning: HTML Tidy
Typography checker: Typopo (and if you're not sure about typography, check out Typography Checker )
Proofreading
Campaign tagging via UTM parameters
Check out the email marketing templates:

? How to start with email marketing according to Johana Kapošváryová

? How to create a great newsletter according to Ecomail

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Catherine Andrée
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with it.