Partner with a non-profit
Posted: Mon Dec 23, 2024 5:39 am
While you can post endlessly about your CSR efforts on social media, customers want to see action. It’s about investing in these initiatives to promote and bring about positive change. An effective way to do that is to partner with or support a non-profit organization.
When choosing a non-profit, do not focus on the profile. It’s about the alliance of your company’s values with theirs, not how many followers they have or how well-known the brand is. Small and local organizations may be a better fit for a small to medium company and also may have more impact on the ground.
Outdoor clothing brand The North Face partne cell phone number list red with breast cancer organizations Boarding for Breast Cancer and Breast Cancer Prevention Partners for over fifteen years. The aim is to support their work for wellness and recovery in the outdoors.
The outdoor brand creates outdoor clothing that raises awareness but also funds. All items are pink-themed to reflect the breast cancer logo and the campaign includes breast cancer survivors like a climber, Louise Mousseau.
The North Face on Instagram
Listen to our podcast on marketing for nonprofits for tips and information.
8) Develop a social media crisis plan
When you are active on social issues, there’s always a chance, especially on social media, that reactions are not always positive.
That's why you need the plan to prepare for a social media crisis. In the face of public backlash or negativity, the response must be coordinated, aligned across platforms, and well thought through.
When choosing a non-profit, do not focus on the profile. It’s about the alliance of your company’s values with theirs, not how many followers they have or how well-known the brand is. Small and local organizations may be a better fit for a small to medium company and also may have more impact on the ground.
Outdoor clothing brand The North Face partne cell phone number list red with breast cancer organizations Boarding for Breast Cancer and Breast Cancer Prevention Partners for over fifteen years. The aim is to support their work for wellness and recovery in the outdoors.
The outdoor brand creates outdoor clothing that raises awareness but also funds. All items are pink-themed to reflect the breast cancer logo and the campaign includes breast cancer survivors like a climber, Louise Mousseau.
The North Face on Instagram
Listen to our podcast on marketing for nonprofits for tips and information.
8) Develop a social media crisis plan
When you are active on social issues, there’s always a chance, especially on social media, that reactions are not always positive.
That's why you need the plan to prepare for a social media crisis. In the face of public backlash or negativity, the response must be coordinated, aligned across platforms, and well thought through.