Evaluation of the new Sklik.cz interface

[suchona.kani.z]

Simply put – it looks much better and more modern . The interface makes much better use of the screen space and uses a nice color palette. Some may find it a bit too cluttered, but I'm glad that the controls are large and the necessary information isn't crammed into a corner, even at the cost of scrolling. You'll enjoy that more than enough, because we've finally got graphs in Sklik!

The graph is located in the upper part between the bar and statistics. You can gradually activate various metrics, up to six at a time. The metric toggle buttons are located above the graph and also show summary statistics for the selected period, which previously required scrolling all the way down. If you hover over a point, it will show you data for a specific time period, as you know from AdWords or Analytics. In addition, you can switch between daily, weekly and monthly views, and there is also the office 365 database option to display graphs only for search or only for content.

I probably won't speak for myself when I say that graphs are a feature that was really prayed for by crowds of Czech "PPCers ", who, together with the recent launch of the search query function, will make their lives much easier. Perhaps because we've been waiting for them for so long, the graphs are really huge, so if they start to get on your nerves despite this blessing, you can hide them and display them again with one click.

The second quite important function is the ability to display cost-to-turnover ratios (CTR). I won't go into detail about that, more information can be found on the Sklik blog

Another thing that has changed is switching between accounts.