Reverse marketing
Traditionally, to increase sales, companies tell consumers that they need that product. In reverse marketing, the strategy is to say that they do NOT need that product, creating a positive image of the brand and indirectly increasing sales.
Does it seem confusing? But that is exactly what the clothing brand Patagonia does. It makes the customer think about whether they really need that garment, associating its image with sustainability.
types of marketing
49. Product marketing
It is a branch of marketing that focuses on generating demand for the product. To do this, it is necessary estonia mobile database to define your market positioning, competitive differential, target audience and sales strategies, so that it is interesting for consumers.
Product marketing becomes essential when launching a new product or entering a new market, which requires specific planning on how to position it.
50.
Contrary to what you might think, service marketing is not the same thing as product marketing, but it is for services. In fact, it encompasses strategies for providing services to consumers, such as sales, customer service, or product customization.
Service marketing
-
- Posts: 623
- Joined: Sat Dec 28, 2024 3:21 am