Inbound methodology: attract, convert, close and delight

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Since this post was published in 2017, the inbound methodology has changed. You can check out a complete update here . Inbound marketing uses different non-intrusive techniques that help increase the number of visitors to your website and turn those users into leads for your brand, i.e., contacts with whom you can maintain a long-term relationship. Sounds good, doesn't it?

To achieve this, marketing automation comes into play , in which each lead receives specific information so that they end up becoming a client through a series of friendly actions , with which mexico mobile database people are attracted to the brand in a natural way. This strategy is organized in 4 stages , which form the so-called inbound methodology .

Inbound methodology: attract, convert, close and delight
But what does this inbound methodology consist of? In a nutshell, it is based on offering quality content to our ideal clients, whether they are visitors, sales opportunities or customers. Let's look at these 4 phases step by step.

Attract
This is about attracting visitors to your website so that they can become potential customers and future purchases, through valuable content for the user. The aim in this phase is to attract people who are most likely to become sales opportunities and, ultimately, happy customers.

But do you know who these people are exactly? They are our ideal clients, whom we will call buyer personas . They are a “fictional” representation of our ideal clients from a more human perspective than a rational or numerical one as we are used to doing in more traditional marketing. We analyze their objectives, their needs, their challenges or even their demographic and personal information. It is on this buyer persona that inbound marketing will work in its different stages.