This means that Kweichow Moutai's revenue in the fourth quarter needs to reach 50.021 billion yuan, more than doubling from 21.858 billion yuan in the fourth quarter of last year.
Regarding domestic channel layout, Zhang Deqin said that the company has currently formed a relatively complete channel ecosystem. From the perspective of reporting, wholesale channels include social distribution, ecommerce, supermarkets, etc., and direct sales channels include selfoperated companies, iMoutai, etc. In the first three quarters of this year, the direct sales channel revenue was 51.989 billion yuan, a yearonyear increase of 12.51%.
Zhang Deqin said that internationalization is one of the company's important mexico phone number list strategies. Since the beginning of the year, the company's management has visited Europe, North America, Southeast Asia and other places to conduct research and market promotion.
In 2023, Kweichow Moutai achieved overseas operating income of 4.35 billion yuan, accounting for 2.89% of total revenue; the gross profit margin was 92.18%, an increase of 0.14 percentage points yearonyear. As of the end of the third quarter of this year, Kweichow Moutai had 106 overseas distributors.