The sign of El Arroyo

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The haunted train
Imagine that one day you are waiting for the metro (subway, train or whatever you call it) and as always, you feel it approaching. You get close to get on, but even though you hear that the train has arrived and opened its doors, you never saw it. It was a ghost train!

Well, this was the brilliant idea that the creatives of the Ghostbusters movie came up with to promote the film in 2016. Once the train “left”, those present heard the famous Ghostbusters song and breathed a sigh of relief.

As you can see, guerrilla marketing can use the senses (in this case, hearing) to turn everyday moments into memorable experiences. The best thing is that these actions are not intrusive and are well received by people.


El Arroyo is a Tex-Mex restaurant that has become a must-visit spot for all residents and visitors ecuador mobile database of Austin, Texas. And why? No, it's not because of its food, or its facilities. It's because of the sign outside the restaurant , where its employees create such funny and original phrases that they made it an icon of the city.

“El Arroyo sign” has its own page on the site , an Instagram account with over 48,000 followers and a Twitter account with over 2,200 followers. Its owners even invite customers to share their ideas!

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