Measurements, such as switching from the imperial measurement system to the metric system (for example, changing feet to meters).
Time and date formatting, such as changing the MM/DD/YYYY format used in the US to the DD/MM/YYYY format used in most of Europe.
Idioms and phrases, which may rely on cultural knowledge that makes them difficult to translate to other cultures, requiring a replacement or analog instead.
Hyperlinks, including any links to other webpages or websites you include in the content. You don’t want to localize one page only to send your visitors to an un-localized, irrelevant webpage when they want to learn more.
Images and other media are often overlooked by localizers, but swapping out images and videos with media that’s more relevant to a local audience is a great way to make a page feel more targeted.
Emojis, which can have different connotations in different cultures and regions. For example, the smiley face emoji actually symbolizes contempt or distrust in China.
Keywords are also highly affected by localization. Using localized turkey telegram data keywords is an opportunity to rank highly in the locales you’re targeting, significantly boosting your visibility to the right audience. Keyword localization is an important part of international SEO.
Depending on the nature of the content itself, even more substantial changes may be necessary. For instance, if you’re writing about celebrations or cultural events that aren’t observed in every region you’re targeting, then it won’t make much sense to publish that content in those regions. Instead, your content team should consider creating an alternate piece of content for those regions — or scrapping the idea entirely in favor of something with broader appeal.
Content localization best practices
No matter your audience, your content, or the region you’re localizing to target, you should always take the time to follow each of these best practices.
The earlier you start your localization process, the more effective it will be. If possible, make thoughtful localization a part of your content and SEO market entry strategizing. As you develop audience personas, take note of where these audiences are located, and gather insights such as the following:
Get to know your regions first
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