They will ask themselves questions: What kind of house can I have? Will it have a fireplace in the living room?
Prepare your tasks
Graft tasks onto this scenario. If you sell houses, the most important thing for you is that people find information about the buildings on the website, look at the catalog and are convinced that only you can build them a family house. Your conversion goal is then to send an inquiry, arrange an appointment and download the house catalog. We will focus on these conversion goals. Next, you will ask about the essential requirements of your customers. For example:
Find out if the company builds houses according to your requirements (this is how you verify the usability of the catalog)
Check whether they will customize the design for you and how much you will pay for it, if any.
Order a sample home fantuan database catalog (this will verify the conversion path)
Arrange a meeting with consultants (this will verify the conversion path)
Find out if and what is written about the company in the media (references are important for customers)
Choose sample questions that address user needs . Your users probably don't care that your company mascot is Felix the Cat. Instead, they want to know how much the house will cost, whether it's turnkey, and whether you can help them arrange financing. There's no point in testing interesting facts that aren't relevant to users. You can supplement the practical tasks with other questions . We asked primarily about the company's strengths and users' concerns:
What should you be concerned about when choosing a timber construction supplier?
Do you see a larger company and a longer history as an advantage when choosing a timber construction supplier?
How important are references or model homes for you when making decisions?
If you’re not sure what tasks to choose, create a few personas of your customers.
Do you prefer a wooden building or a brick house?
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