Action plan: underway Consumers don't like advertising

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So far we have talked about issues on paper, but now it is time to put them into practice. We already have a clear idea of ​​what content we want to create and how often (for this, it is advisable to establish an editorial calendar that is prepared with sufficient foresight) because we know what kind of people we are targeting, with what intentions, and through what channels. And it is time to do it.

Here we return to the issue of resources. Depending on the size of your company, you may be able to take this on internally or you may need help. In the first case, the advantage is that ivory coast mobile database knowledge and experience are transferred organically , without intermediaries, although it involves work that may mean a reduction in dedication to the productive work of the company. In the second, there is greater flexibility, although you first need to train whoever creates that content , especially if we are talking about complex topics. By the time the action plan arrives, this must be resolved and established.

One of the keys to content marketing is consistency. You have to stick to a previously established schedule and offer users a predictable offer that helps them create a habit, which in turn results in the formation of a small community.

Therefore, in addition to the creation of content and its placement in specific distribution environments, over time we can achieve goals that complement those set . For example, increasing website traffic by 50% can lead to another objective based on 10% of those visits becoming clients (they buy a product and/or service) or potential clients (direct registration through a newsletter or transactional email of some kind).