Tip 4: Pay attention to visual design
As a rule, premium brands choose a laconic website design. Colorful pages and bright letters distract from viewing the catalog and spoil the opinion about the company. Minimalistic design, on the contrary, helps visitors to evaluate the advantages of the products.
When designing premium segment pages, we recommend:
avoid longreads, even if you want to describe in detail all the features of the product;
publish short posts on social networks;
unobtrusively show the prestige of purchasing goods;
Use a consistent color scheme, including in emoji.
SABELLINO
The SABELLINO brand website is designed in turkey telegram data minimalist tones, so the design does not distract the visitor from buying
Hugo Boss
The Hugo Boss website is also designed in a laconic style without colorful colors
Tip 5:
To promote premium brands, use a content plan. Here is an example of what might be on a brand's social media page:
Information about the company. Benefits of cooperation with the brand. Delivery details. Features of premium service. Payment methods. Inviting users to the offline store (if any).
Review of products by application. Thus, when promoting a premium home appliance brand today, you can talk about kitchen appliances, and in a few days – for sports and leisure. It is good to publish inspiring stories that lead to the purchase of original products.