The GDPR threat: an opportunity for inbound marketing

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From 25 May onwards, no company will be able to use information about any EU citizen who has not given their permission to do so . From that day on, the General Data Protection Regulation (GDPR) will be mandatory , a new regulation that will change the way marketing departments work.

Broadly speaking, the most important aspect of this legislation is that Europeans will have greater control over the information they provide and companies will have to follow a specific protocol to collect, modify or indonesia mobile database delete it, with the unequivocal knowledge of the user in each case. All this even if the company is not European, which also covers social platforms and search engines from the US or any other country in the world.

The conscious transfer of data in exchange for value
And what happens when it comes to reviewing marketing strategies? It depends. This regulation aims to empower citizens when it comes to giving away their data with full knowledge of the facts and purpose, so being transparent about what you ask users for in any registration and for what purpose is the best way to deal with it. In this sense, inbound marketing has the advantage of conscious seduction through value propositions , compared to the uncontrolled traces of cookies, remarketing and other classic online advertising strategies and tools, whose validity will remain up in the air.

Attracting potential customers through relevant information is an exercise in transparency for all parties and represents a good opportunity for inbound marketing. The company that creates the content is clear about what kind of audience it wants to attract and what kind of community it wants to form, and users unequivocally come to that information with the perspective of finding something that solves a problem or creates an opportunity for them