Why are they so important to our community?

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If the only thing that mattered in the social media world were numbers, success would be as easy as increasing your number of followers by spending money on them. But nothing could be further from the truth: buying followers is never a good idea . Fans that you get through payment will hardly interact with your profiles, and could even cause you to be penalized, since many of them tend to be fake profiles.

In fact, Twitter has been in the news in recent weeks ghana mobile database for having eliminated millions of inactive accounts in its fight against spam and bots , which has caused personalities such as Justin Bieber, Taylor Swift, Lady Gaga or Katy Perry to lose more than 2 million followers each.

While growing your brand's social community is important, keeping those fans happy once you've captured them is even more important. A person who shows interest in a brand, who connects with the values ​​it conveys and who finds the content it provides useful is highly likely to interact with that brand in some way. And we already know that every interaction made by users serves to multiply the reach of the posts made, something crucial in these times, where the famous algorithms of Facebook and other social networks control the activity of company pages and accounts at will.

If your followers are of quality, it is because they are interested in your brand, because they are or have been clients, or because they aspire to be one at some point. Having them on your social profiles will encourage the brand image to be reinforced in their imagination every time they see content or a post.