A digital content strategy is a roadmap of how your marketing department or outsourced marketing team will use content to achieve your company’s key sales and marketing objectives. Content creation often focuses on acquisition of leads for the top of the marketing funnel. That’s because it’s easy to find and attract leads using tactics such as the following:
Social media marketing
Blogging
Search engine results pages
Each of these tactics requires content to capture attention and engage audiences. Your digital content strategy — including who, what and where your content should reach — ties the tactics together.
However, don’t end your strategy with top-of-the-funnel leads. Content creation can be used to attract prospects — and close sales — at any stage of the buyers’ journey. Your digital content strategy can help you identify the types of content and topics to cover to appeal to your audience at each marketing funnel stage.
Why You Need a Strategy Before Diving into Digital Content Creation
Many business leaders have shared thoughts emphasizing the importance of a business roadmap. As the writer Steve Maraboli is commonly credited with saying, “If you don’t know exactly where you’re going, how will you know when you get there?”
Your content strategy is your roadmap to your objectives on the road to instagram database success, whether that is more website traffic, a bigger email list, increased sales — or all three and more! It should address not just the types of content but the timelines, how it will be produced, who will produce it, and the key performance indicators (KPIs) that you’ll use to measure the success of each campaign. Considering professional content strategy services can greatly enhance the effectiveness of your strategy.
Last year, 84% of companies said they had a digital content strategy, compared to 77% in 2019. Not coincidentally, 70% of marketers believe their content marketing efforts have grown more successful in the past year, according to an SEMRush survey.
Increasingly, businesses are recognizing the benefits of a digital content strategy to help their content work more efficiently and improve the return on investment (ROI) of each campaign.
Questions to Ask When You’re Creating Your Digital Content Strategy
Your digital content strategy should begin with questions that can help you identify your target market, their pain points, where you can find them online, and the types of content that will resonate with them.