Transforming shopping malls into experience centers

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The number of shopping centres continues to grow in Spain, but around a new concept: becoming centres of experiences rather than just a place to go shopping. It is no longer enough to stick to the traditional. In an era of transformation of shopping centres, in which e-commerce is taking over everything, the challenge is to continue to gain visitors.

The truth is that this transformation of shopping centres denmark mobile database has left more space for catering and leisure proposals , capable of capturing people's attention and standing out from other ways of shopping. Both owners and managers of shopping centres have realised that what is important now is to position their centres as a meeting point for visitors .

Shopping malls that create experiences for the consumer
Nowadays, shopping center managers aim to create experiences that their customers can enjoy in a different way when visiting a shopping center.

Shopping centres have evolved to adapt to new customer needs , combining technology and experiences to attract even the most demanding consumers. Now, visitors to shopping centres value more the presence of new leisure and entertainment options , which end up revitalising the space. This new concept leads us to talk about ' experience centres ', where the focus is on the experience of the visit, and no longer just on the purchase of products.

The time has come to understand the customer as something more than just a consumer . Visitors have to feel a level of involvement with the shopping centre that will help them establish a positive relationship with it. Because selling an experience is something that helps connect with consumers, but if you also help them become part of it, you will leave an indelible mark.