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To do this, they organized a big party and created an imaginary character called Sven. This character assigned the entries based on messages that were sent through WhatsApp. This generated the sending of thousands of messages, photos and videos, further increasing interest in the product being launched and the brand (Monasterios, 2020). Personalized recipes with Hellmann'sThis company developed a WhatsApp marketing campaign to promote the use of one of its classics: Hellmann's mayonnaise.

The creative point of the campaign was to ask people to take a photo austria phone number list of ingredients in their refrigerator and send it in, providing their contact number. Through a recipe chat specially created for the Whatscook campaign, participants could attend a masterclass with a chef. In this way, the company highlighted the versatility of its products with real experiences of its customers.

Obviously, WhatsApp Messenger allows you to send messages with information about your services or products. But your options to support a WhatsApp marketing strategy are limited. On the contrary, WhatsApp Business was developed for that purpose. It includes tools that make it easier for you to establish direct communication with your customers, to promote your products or services. In this application, you can develop WhatsApp marketing strategies with multimedia content, and you have the possibility of monetizing your brand and increasing loyalty.