Congratulations, You’re Almost at 100% ‘Viewed’ for This Article: What’s Next?
Despite its reputation, YouTube can be a powerful source of ecommerce growth. How? Let’s recap …
First, set your goals and metrics around emotional efficiency: (1) total Views and Video played to percentages; then (2), AIDA — attention, interest, desire, and action — as well as overall revenue.
Second, build your audiences around Custom Intent and In-Market.
When you begin running campaigns, you might notice that they don’t get many (or any) conversions. Stay calm! You may go three to four days without a conversion. Within a week, they’ll start trickling in and you’ll soon have consistent wins every day.
In fact, for the most exciting part of our examples, here are real results from a recent launch.
With this account, we started YouTube on the 19th of May. Even though overseas chinese in worldwide datathe campaigns themselves were only running around a 0.50 ROAS, you can see consistent revenue growth parallel to scaling YouTube spend.
Watch Returns (MER) Soar with YouTube Ads for Ecommerce
Lastly, if you haven’t yet, be sure to grab our full YouTube strategy and case study!
YouTube Ecommerce Ads for Prospecting: 202% Revenue Increase PDF Download
Download the full case study and all the steps to win YouTube here
Derek Fujinaga
Derek is a Paid Search Buyer for CTC with over 7 years of experience in starting businesses, growing companies, and ad buying on multiple platforms. With millions in revenue made for clients each year, Derek is a Google nerd who loves to talk shop and the benefits of Paid Search. Self proclaimed ‘expert at networking,’ he’d love to connect with you on Twitter or LinkedIn to find out how you can all grow together.
Special thanks to our friends at Common .