Do you know what visitors are actually doing on your website?
Posted: Mon Feb 17, 2025 8:54 am
Hotjar is a handy tool that measures the behavior of your website visitors. It's similar to the more well-known Google Analytics application, but it does much more. It provides dynamic data - that is, data about how people move around the website.
So what exactly does Hotjar tell us about your website?
Heatmaps – what exactly are people doing on your website?
What percentage of visitors scroll all the way to the footer? Do they understand all the elements on the page well? Are you making good use of the places they click the most? We can answer these questions thanks to heatmaps. They record three types of movement – click, move and scroll . They can also differentiate data by the type of device the visitor visited the website on – mobile, tablet or desktop.
A heatmap might look something like this. The more we compare, the better picture we get of your customers' user behavior.
heatmap
By analyzing the heatmap, we can suggest several changes to overseas chinese in canada data your website, often small ones, that can have a significant impact. This is exactly what Hotjar is designed for.
Videos – how does your website work through the eyes of the customer?
What exactly did the visitor do on your website? Where did they move their mouse, where did they stop with the cursor, and for how long? Where did most people stop and not go any further?
The most accurate answer is a video recording of real visits. The more, the better. It takes some time to go through a relevant number of them, but the data that an experienced analyst can extract from their observation is priceless. We know which moments to focus on to find out about your customers what you wouldn't learn otherwise . It often happens that thanks to video recordings, we can suggest a few simple changes that will bring a high increase in conversions.
So what exactly does Hotjar tell us about your website?
Heatmaps – what exactly are people doing on your website?
What percentage of visitors scroll all the way to the footer? Do they understand all the elements on the page well? Are you making good use of the places they click the most? We can answer these questions thanks to heatmaps. They record three types of movement – click, move and scroll . They can also differentiate data by the type of device the visitor visited the website on – mobile, tablet or desktop.
A heatmap might look something like this. The more we compare, the better picture we get of your customers' user behavior.
heatmap
By analyzing the heatmap, we can suggest several changes to overseas chinese in canada data your website, often small ones, that can have a significant impact. This is exactly what Hotjar is designed for.
Videos – how does your website work through the eyes of the customer?
What exactly did the visitor do on your website? Where did they move their mouse, where did they stop with the cursor, and for how long? Where did most people stop and not go any further?
The most accurate answer is a video recording of real visits. The more, the better. It takes some time to go through a relevant number of them, but the data that an experienced analyst can extract from their observation is priceless. We know which moments to focus on to find out about your customers what you wouldn't learn otherwise . It often happens that thanks to video recordings, we can suggest a few simple changes that will bring a high increase in conversions.