If the data and information collected on prospects and customers from different sources represent the real wealth on which to work to create successful marketing strategies, it is clear that for their analysis it is not possible to do without a technological support that allows their collection and standardization.
This is precisely where Customer Data Platforms ( CDPs ) come into play, i.e. software platforms bolivia cell phone number list capable of unifying a company's customer data collected from multiple sources such as, for example, digital properties, social channels, points of sale, to name a few.
Much more powerful than a CRM , a Customer Data Platform , it normalizes and segments the data collected at the individual user level in real time, thus allowing the identification of patterns and recurrences that allow the creation of homogeneous user clusters on which to direct specific marketing activities.
The information is focused on browsing behavior, online and offline purchases, personal data, interests and preferences; AI and machine learning algorithms process the data, analyze information from users with similar interests.
The result? We offer potential customers, online and offline, the right product at the right time, engaging them with personalized messages and communications, while fully respecting their privacy.