Marketing Automation Pills
Off-site customer experience: how to personalize the message for customers when they are not browsing our site?
One of the potentials of Marketing Automation is to continue contact with the customer outside the website. Sending targeted communications through the activation of triggers and personalized emails , in fact, allows you to make the customer experience consistent at every touch-point.
Re-engage the user once they have completed an action, visited a particular section paraguay cell phone number list of the store or in view of a particular anniversary: thanks to Blendee's over 300 types of triggers , it is possible to re-contact the user on different channels, from social media to email.
Imetec, a leader in the sale of small household appliances, has implemented a series of activities aimed at creating and strengthening relationships with its consumers by sending personalized emails.
Trigger Welcome Email
Trigger Birthday Offer
Trigger Abandoned Cart
Marketing Automation Strategies: The Welcome Mail Trigger
Trigger Welcome Email
For all users who register on the site, a trigger is activated that is based on a workflow of two emails sent:
the first shipment is made 6 days after registration.
The second shipment is made 2 days after the first shipment.
The goal of activating a workflow of this type is to accompany the user in the path of approaching and encouraging the first purchase . In addition to providing registration data, information about the brand is provided, recommended products are shown, and a 20% discount is offered on the first purchase.