Marketing Automation Pills
How does advanced profiling and segmentation work with the Blendee platform? Let’s take a look at some tools together, such as: inbox message, smart form, and custom action.
On average, 98% of website visitors decide to remain anonymous, that is, they colombia cell phone number list do not voluntarily disclose personal data. Thus, if a company bases its strategy solely on the database of registered users, in reality it communicates with only 2% of customers, neglecting many potential customers.
For this reason, it is essential not to underestimate the role that the implementation of marketing automation can play for strategies aimed at exploiting the potential of anonymous users .
Thanks to artificial intelligence , in fact, it is possible to collect, process and standardize data related to navigation, which is a valuable source for identifying useful aspects, such as the products searched for, the geographical area or the devices used, to create engaging and relevant customer experiences .
A further subdivision of the audience into dynamic segments therefore makes it possible to direct targeted messages to the right clusters and thus guide consumers towards a choice. At the basis of effective segmentation , there is an articulated system of filters that makes it possible to select users based on profiling information.
Filters can be mixed to create complex segments that describe the target audience very precisely. Artificial intelligence expresses its maximum potential here, allowing to create content in line with the expectations and needs of the user, by accurately predicting which behaviors or solicitations will be rewarding.