From user profiling to ad personalization: the contribution of Marketing Automation in the field of advertising
Posted: Mon Feb 17, 2025 8:31 am
According to the “Digital 2020” report produced by We Are Social and Hootsuite in the first quarter of 2020 in Italy, almost 50 million users connected online at least once a day.
It is therefore important that companies seize the opportunity to make the most of the full potential of the web also in the field of advertising.
Precisely in the optimization of online investments, a marketing automation strategy plays a primary role in cost optimization , as it allows you to better profile and segment your audience, enabling a high level of personalization of the austria cell phone number list customer experience of online and offline users .
Thanks to advanced tracking technologies , in fact, it is possible to collect information of different kinds: demographic, related to browsing behavior, channels used or purchasing habits. Obviously, all this in full respect of privacy and in compliance with the new GDPR directive on the protection of personal data. Subsequently, precise data processing carried out using sophisticated Artificial Intelligence algorithms allows to design targeted strategies for each group of users and then create “ ad hoc ” advertising and content .
By creating personalized customer experiences , it is possible to balance the increase in advertising costs , thereby increasing the conversion rate of the campaigns themselves .
It is therefore important that companies seize the opportunity to make the most of the full potential of the web also in the field of advertising.
Precisely in the optimization of online investments, a marketing automation strategy plays a primary role in cost optimization , as it allows you to better profile and segment your audience, enabling a high level of personalization of the austria cell phone number list customer experience of online and offline users .
Thanks to advanced tracking technologies , in fact, it is possible to collect information of different kinds: demographic, related to browsing behavior, channels used or purchasing habits. Obviously, all this in full respect of privacy and in compliance with the new GDPR directive on the protection of personal data. Subsequently, precise data processing carried out using sophisticated Artificial Intelligence algorithms allows to design targeted strategies for each group of users and then create “ ad hoc ” advertising and content .
By creating personalized customer experiences , it is possible to balance the increase in advertising costs , thereby increasing the conversion rate of the campaigns themselves .