Observatory and Research
Black Friday 2020 : the unstoppable growth of the e-commerce sector continues also in Italy and the exciting data recorded during the lockdown period have also been confirmed for the most anticipated shopping weekend of the year.
The forced closure of shops in the orange and red zones, as well as that greece cell phone number list of large shopping centres on weekends, has inevitably pushed Italians to prefer online shopping to shopping in traditional stores , so much so that Confesercenti Fismo estimated that the restrictions imposed on shops generated, precisely during the Black Week, a competitive imbalance of around 83 million euros in turnover per day in favour of the online world.
A trend that now seems unstoppable: according to estimates provided by the Netcomm B2C e-commerce Observatory, Black Friday 2020 marks a significant growth for the world of e-commerce compared to the same period of the previous year , with a total expenditure of 1.5 billion euros, +15% compared to the same year 2019 .
And while the majority of Italians (61%) chose to buy online at least once during the Black Friday period, many took advantage of the offers on offer to anticipate Christmas shopping .
But the effect of the pandemic has not only been recorded in terms of increased sales, but also in the way in which Black Friday offers have been “reinvented”.
In the wake of many major American brands (read Amazon), even major players in the Italian market such as Unieuro, have chosen to extend the period of promotions , including the days before and after the “black” weekend of the year.
All this, of course, to promote better order management, avoid construction site slowdowns due to traffic peaks, but also delivery delays.
But if we wanted to go into more detail, what were the trends found on the Italian market precisely in the "hottest" days?