Read also: Case study "Better": launching a promo as a mix of media and performance

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Why "Best"? Because it's not just a top product, but also the best, and its name is easy to remember and attracts attention. In fact, you're already thinking for the first 30 seconds whether it means a better product or just something "Best" that causes intrigue. We always explain that "Best" means top for your money, that is, the best product in its price segment.

As a result of the research, we found that over 50% of benin telegram data the Ukrainian population is already aware of this message. Thus, the visibility of the message itself helps it communicate more widely.


Media plan
We know what our client wants, we have already talked to them, determined how best to say it, and now it is time to consider where exactly we will communicate and what our communication plan will be through various channels.

PESO model

The PESO model includes all possible channels, both paid and free. But we won't go into that in depth now. Just understand that there are different types of channels.

What I want to emphasize is that you don’t need to learn all the channels at once and communicate through them . I advise you to learn to speak to your inner circle, that is, first use those channels where you know exactly where your target audience is. Experiment in these channels, check how the communication seems to be successful. If so, consolidate this success and add new channels.