Unnatural but inevitable partnerships
Posted: Mon Feb 17, 2025 4:40 am
These new alliances, often unnatural but inevitable due to the skills required and the scale effects of the networks, are already appearing.
In intermodal urban mobility on demand (formerly the automobile!), the Daimler Mercedes / BMW alliance is taking off with the rapid development of four joint ventures with a global vocation ( Parknow, Reachnow, Freenow, Sharenow ) which are buying up numerous firms in Europe. And if before each manufacturer hid the work of its design offices as much as possible, the time has now come for open innovation of platforms, stressed Daimler CEO Dieter Zetsche.
Even Microsoft , by presenting version 2 of its bahrain mobile database impressive Hololens augmented reality headset in Barcelona, surprised by promising to open up its technology much more . Moreover, the two firms have decided to cooperate closely in the cloud! Just like Volkswagen this week with IBM and … Microsoft, Renault in the fall with Google, or even the Spanish Seat which makes electric scooters with Segway.
In the media too
This is the type of bet that the German press group Axel Springer has already taken by joining forces with Samsung to become the first mobile news app in Europe with Upday , available in 16 countries, said its CEO Peter Wurtenberg, sent for a year to Silicon Valley by the group's big boss to get his hands on innovation.
In intermodal urban mobility on demand (formerly the automobile!), the Daimler Mercedes / BMW alliance is taking off with the rapid development of four joint ventures with a global vocation ( Parknow, Reachnow, Freenow, Sharenow ) which are buying up numerous firms in Europe. And if before each manufacturer hid the work of its design offices as much as possible, the time has now come for open innovation of platforms, stressed Daimler CEO Dieter Zetsche.
Even Microsoft , by presenting version 2 of its bahrain mobile database impressive Hololens augmented reality headset in Barcelona, surprised by promising to open up its technology much more . Moreover, the two firms have decided to cooperate closely in the cloud! Just like Volkswagen this week with IBM and … Microsoft, Renault in the fall with Google, or even the Spanish Seat which makes electric scooters with Segway.
In the media too
This is the type of bet that the German press group Axel Springer has already taken by joining forces with Samsung to become the first mobile news app in Europe with Upday , available in 16 countries, said its CEO Peter Wurtenberg, sent for a year to Silicon Valley by the group's big boss to get his hands on innovation.