Example of an advertisement on Instagram
Posted: Mon Feb 17, 2025 3:33 am
Advertising formats for Instagram promotion
After determining the advertising goals, you need to choose the means to achieve them. The social network offers several formats for promoting a page on Instagram:
Image ads: Create posts with photo or video reviews bahamas telegram data of your products or services. This format is best suited for businesses where key benefits can be conveyed through images. Photo content may not be as popular as videos or collections, but it’s perfect for testing strategies quickly and effectively.
In-story ads: These are wide-format images or videos that appear to users while they are viewing stories. By covering the entire smartphone screen, the ads become more immersive for users, which helps drive engagement.
Video advertising: allows you to visually tell about the brand and its offers. The video can last up to 1 minute, with shorter videos considered more effective.
Ring gallery: Consists of a series of videos or images in a single post that the user can scroll through. This format showcases product collections, multi-part stories, and other video and image links.
Collections : used to display products from the online store's catalog. You can create a collection using a video or image under which other products or services can be viewed.
Reels: This is a new tool that is similar to Stories. The difference is that reels videos do not disappear 24 hours after publication and can last up to 1 minute.
Advertising creatives for Instagram promotion
Since Instagram users are drawn to visuals, creatives for this platform need to be bright and memorable. It’s important that images stand out from the feed or look as similar to organic content as possible.
When creating creative on Instagram, it is recommended to adhere to the following technical requirements.
After determining the advertising goals, you need to choose the means to achieve them. The social network offers several formats for promoting a page on Instagram:
Image ads: Create posts with photo or video reviews bahamas telegram data of your products or services. This format is best suited for businesses where key benefits can be conveyed through images. Photo content may not be as popular as videos or collections, but it’s perfect for testing strategies quickly and effectively.
In-story ads: These are wide-format images or videos that appear to users while they are viewing stories. By covering the entire smartphone screen, the ads become more immersive for users, which helps drive engagement.
Video advertising: allows you to visually tell about the brand and its offers. The video can last up to 1 minute, with shorter videos considered more effective.
Ring gallery: Consists of a series of videos or images in a single post that the user can scroll through. This format showcases product collections, multi-part stories, and other video and image links.
Collections : used to display products from the online store's catalog. You can create a collection using a video or image under which other products or services can be viewed.
Reels: This is a new tool that is similar to Stories. The difference is that reels videos do not disappear 24 hours after publication and can last up to 1 minute.
Advertising creatives for Instagram promotion
Since Instagram users are drawn to visuals, creatives for this platform need to be bright and memorable. It’s important that images stand out from the feed or look as similar to organic content as possible.
When creating creative on Instagram, it is recommended to adhere to the following technical requirements.