Spanish online stores' sales will exceed
Posted: Mon Dec 23, 2024 5:17 am
The celebration of Black Friday and Cyber Monday , this year on November 24 and 27 respectively, has definitely won over Spanish buyers and businesses. According to a study carried out by the Spanish Association of the Digital Economy (Adigital) and the financial optimizer Fintonic , nine out of ten companies say they will join the campaign this year with special actions, compared to 80% who did so in 2016. Actions that in the specific case of the online channel will generate sales of around 1,417 million euros in our country.
The study confirms that Spanish businesses are optimistic and estimate that their turnover will grow by an average of 17% compared to last year's campaign. Not in vain, for 26.5% of the businesses surveyed, sales generated during Black Friday already represent between 10 and 30% of their annual total ; for 28.6% they represent between 5% and 10%, and for the rest less than 5%.
The positive reception of Black Friday and Cyber Monday among Spanish online and offline retailers means that more and more of them are extending their offers and promotions beyond the weekend, that is, more than four days - a period known as Black Week - or even several weeks. This year, 83% of the companies that will join (or have already joined) the initiative will do so.
During this campaign, the most common type of promotion is the reduction of prices on all or some of the products, and along with this, free shipping or bonuses for future purchases are also french email address list common. All of this encourages consumers who, according to estimates by Adigital and Fintonic, will spend an average of 222 euros on Black Friday this year , up from 200 euros in 2016.
What we bought
The kings of Black Friday are electronics-related products, whose sales have grown by up to 60% compared to any other week of the year. The number of buyers is also increasing (6% annually) and in 2016 they already spent an average of 140 euros on this type of item.
Another of the main interests of Black Friday fans is clothing and accessories, which one in three buyers opted for in 2016, with an average spend of 100 euros . And people also take advantage of this time to renew their sports equipment, which last year represented an average spend of 70.3 euros, buy books and tickets for shows or enjoy the restaurant services.
The Black Friday Consumer
Black Friday is more attractive to men, who spend up to 17.5% more than women. In fact, last year, men spent 212 euros on their purchases during this campaign compared to 174 euros for women.
There are also differences by age. Those over 45 have the largest budgets - in 2016 they spent an average of 267 euros - followed by consumers between 35 and 44 years old (227 euros) and those under 35 (174 euros).
Finally, the level of consumption at this time varies by region, ranging from 260 euros spent by the Basques last year to 159 euros spent by those in Extremadura. Along with the Basques, Murcia and Castile-Leonese are at the top of the list with 226 euros and 217 euros, respectively. At the bottom, in addition to Extremadura, are the Canary Islands and Castilla-La Mancha, with 169 euros and 179 euros, in each case.
The study confirms that Spanish businesses are optimistic and estimate that their turnover will grow by an average of 17% compared to last year's campaign. Not in vain, for 26.5% of the businesses surveyed, sales generated during Black Friday already represent between 10 and 30% of their annual total ; for 28.6% they represent between 5% and 10%, and for the rest less than 5%.
The positive reception of Black Friday and Cyber Monday among Spanish online and offline retailers means that more and more of them are extending their offers and promotions beyond the weekend, that is, more than four days - a period known as Black Week - or even several weeks. This year, 83% of the companies that will join (or have already joined) the initiative will do so.
During this campaign, the most common type of promotion is the reduction of prices on all or some of the products, and along with this, free shipping or bonuses for future purchases are also french email address list common. All of this encourages consumers who, according to estimates by Adigital and Fintonic, will spend an average of 222 euros on Black Friday this year , up from 200 euros in 2016.
What we bought
The kings of Black Friday are electronics-related products, whose sales have grown by up to 60% compared to any other week of the year. The number of buyers is also increasing (6% annually) and in 2016 they already spent an average of 140 euros on this type of item.
Another of the main interests of Black Friday fans is clothing and accessories, which one in three buyers opted for in 2016, with an average spend of 100 euros . And people also take advantage of this time to renew their sports equipment, which last year represented an average spend of 70.3 euros, buy books and tickets for shows or enjoy the restaurant services.
The Black Friday Consumer
Black Friday is more attractive to men, who spend up to 17.5% more than women. In fact, last year, men spent 212 euros on their purchases during this campaign compared to 174 euros for women.
There are also differences by age. Those over 45 have the largest budgets - in 2016 they spent an average of 267 euros - followed by consumers between 35 and 44 years old (227 euros) and those under 35 (174 euros).
Finally, the level of consumption at this time varies by region, ranging from 260 euros spent by the Basques last year to 159 euros spent by those in Extremadura. Along with the Basques, Murcia and Castile-Leonese are at the top of the list with 226 euros and 217 euros, respectively. At the bottom, in addition to Extremadura, are the Canary Islands and Castilla-La Mancha, with 169 euros and 179 euros, in each case.