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This means that the discussion about zero-click searches should also include the importance of keyword refinement in SEO strategy. Types of queries and SERPs associated with zero clicks: Most users tend to move from the main search to an image search, which is reflected by the fact that 51% of SERPs display a package of images, indicating users’ preference for quickly accessible visual content. In turn, 25.6% of desktop searches are classified as zero-click, which may indicate that users found the answer directly in the SERP without needing to visit a website. Decoding Zero Clicks in Desktop Users The Zero Click study reveals fascinating patterns in how users interact with search results on their computers.


Among the concepts are: Organic clicks: Most users still israel whatsapp number data prefer organic clicks, choosing external websites listed in the SERP , excluding ads. Paid clicks: A portion of clicks go to ads in the SERP , showing the relevance of online advertising. Google Clicks: These include actions that keep the user within the Google ecosystem, such as switching to image search, news or shopping, without altering the original keyword in the URL. Keyword change in Google (= zero click): search on Google with a different keyword. This can happen when the user does not find what he is looking for and decides to refine his query or when he finds his answer directly in the SERP .