When calculating your advertising budget, follow our recommendations

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How to calculate the budget for advertising in Yandex Direct
An optimally selected budget is one of the important conditions for the effectiveness of an advertising campaign. Depending on the selected campaign type and the goals set, you can pay for clicks, impressions and target actions.

Remember that an insufficient advertising budget limits your advertising reach, your ads become uncompetitive in the auction and, accordingly, potential customers may not see them.

Focus on the optimal advertising budget that Yandex recommends setting based on the specified settings.
How does advertising work in Yandex Direct

Calculate your advertising budget manually yourself, taking into canada telegram data account your goals, service prices and desired profit.
For example, you advertise English tutoring services. One lesson costs 1,000 rubles. You want to attract 5 clients per week. At the same time, you are ready to pay 20% of the cost of the lesson for one client, that is, 200 rubles. Thus, your weekly budget will be: 200 5 = 1,000 rubles. The monthly advertising budget will accordingly be equal to 1,000 4 = 4,000 rubles.

Contact a specialist. If you doubt that you have correctly calculated the optimal advertising budget, contact specialists in setting up advertising in Yandex Direct and entrust the work with contextual advertising to them.
4. If you don't have a budget for an agency, and you don't trust freelancers or don't want to find a suitable specialist, launch advertising in Yandex via PromoPult . Smart algorithms will make the process as simple and fast as possible, and when you top up your balance with an amount of 3,000 rubles or more, a platform specialist will set up a campaign for free.

How to analyze advertising results in Yandex Direct
You can understand how effective an advertising campaign in Yandex Direct is by key metrics. You can view these indicators and statistics on campaigns in reports that are located directly in your Yandex Direct account, or on the interactive PromoPult dashboard, where you can set target KPIs and track them dynamically.