How to use whatsapp in your digital marketing strategy

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Have you ever stopped to calculate how many times you access your WhatsApp per day? No, right?! You don't even need to! The fact is that today more than 2 billion users consider the app one of the most useful in terms of agility in communication in their daily lives.

In this text, we will discuss a little about how this personal WhatsApp profile can be treated as one of the most powerful communication tools of recent times ; and also about how the integration of the app with RD Station can bring you qualified leads.

Let's go?!

How to capture qualified leads via WhatsApp
Simply integrate your preferred WhatsApp number with RD Station Marketing on your company's website. The process for this integration is very simple and with it, visitors to your page can talk to you with just one click.

It is best for the company to use WhatsApp Business , however it is up to you to decide whether you can register more than one number in the RD.

Attention, it is not a chatbot! In other words, the integration whatsapp names of WhatsApp with RD immediately directs the user who clicks on the WhatsApp icon on your website to speak to the person who has the device with that number registered there.

If the action takes place outside of business hours and the registered number remains with the company, the ideal is to register a message with an automatic response , such as: “Hello, thank you for contacting us! Our business hours are from 8:00 a.m. to 6:00 p.m., Monday through Friday. We will get back to you during our company’s next business hours.”

In this case, the person must promptly return this contact, on the next day and time of business that they responded “automatically”; after all, from that moment on, your company captured the lead's direct WhatsApp contact.

It is worth remembering that it will only be possible to capture the person's contact information, whether email, phone number or any other information, if they click on the WhatsApp icon or through landing pages , popups or forms, which they fill out at their own discretion. Simply browsing the website is not enough for the system to capture this contact. In fact, capturing a lead's contact information without authorization, that is, without the person spontaneously filling out their data, goes against good web practices and, more than that, is illegal according to Law No. 13709/18 – General Data Protection Law – LGPD .
Oh! There is also the possibility of adding this integration to RD Station's CRM to have a history of conversations and document the opportunities generated, allowing the sales team to contact the customer at the right time and, until then, carry out content nurturing marketing that will develop a valuable relationship.
How does Whatsapp integration with RD work?
On your RD Station dashboard, a popup will be configured with the number or numbers you want the page to direct the user to. When the person clicks on the app icon, the form you configured will open. In the example below, we only have the name, email and WhatsApp number, but you can add more, such as: “talk to technical support” or “quote” – in short, the person will select who they want to talk to and will be directed that way. And this form customization is done in RD Station .

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It is recommended that you request the email on the form so that you can capture the email address of this lead; and from there develop a nurturing relationship with content marketing, without being invasive and sending materials via WhatsApp .

Another action that has worked well is broadcast lists through the app. After you capture the lead's WhatsApp contact, you put them on an automatic broadcast list ; whether for promotions or content, always with the option for the lead to unsubscribe whenever they want.

When this happens, it is a good idea to contact them by email (once again, the importance of email) to find out what made the lead choose to leave the WhatsApp broadcast list . This way, you will understand the specific behavior of that persona and be able to serve them in a personalized way. This generates value and authenticity in communication.

RD issues reports on the results of opportunities that come from WhatsApp and also stores, in the case of those who contract integration with CRM , the history of conversations.