Simply put, depending on how you want to use the data, it is important to request specific consents. The concept behind privacy and GDPR is exactly this: the user must know and must explicitly choose what they want from us.
Smshosting is a GDPR compliant platform , therefore it allows you to insert your company's privacy policy and decide which specific consent to request from users.gdpr_consent_management
Special case: there are some cases in which it is not necessary to request explicit consent to send newsletters. If you want to learn more, here is the interview with the lawyer botim data Antonino Polimeni > GDPR newsletter: what to do and when consent is not requiredCTA (Call to Action)
Call to Action is the "call to action", or what you ask users to do once they arrive on the landing page. Each landing page must have a unique and clear call to action (no more than one), because otherwise the user will be "confused".
How to write an effective call to action? Here are Andrea Ciraolo's tips
Be original, find your way
Always think about the benefit for the user and make it explicit. Why should the person sign up for your email? We must give them a valid reason to do so (other than "to receive our advertising.