Marketo Engage offers a powerful array of account-based marketing, lead management and email marketing tools that all empower a more personalized, cross-channel experience for customers.
One of the most stand-out elements of Marketo mint data Engage is the AI capabilities they offer alongside their automation tools—from predictive audiences and segments to generative chat powered by AI.
Salesforce is a giant when it comes to marketing and sales automation tools and platforms.
The Salesforce Marketing Cloud automates and scales marketing on the B2B level and is mostly meant for enterprise-level teams and businesses.
Marketing Cloud features a full spread of features that streamline marketing from end to end. From dynamic marketing materials like email and website pages, to providing visibility for sales reps into prospects and AI-powered lead scoring. And all of this connects to Salesforce’s CRM capabilities, too.
5. Zapier
Zapier offers high-sophistication streamlining with a clean and simple interface.
Their marketing automation software focuses on streamlining lead management and customer communication for a personalized experience. And, they offer robust data analytics tools to help you make decisions, faster.
4. Salesforce Marketing Cloud Account Engagement
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