4. Focus on Pinterest SEO
Posted: Sun Feb 16, 2025 6:05 am
Do some keyword research on Pinterest to find search terms related to your product, industry and trending content. The Pinterest trends page mentioned earlier is a great place to identify search keywords that are on the rise.
But simply searching on Pinterest will help you identify related keywords people are using. In the example below, notice the suggested search terms for the keyword “diy plant hanger.” If I created a Pin about a DIY macrame plant hanger, I might also include “Easy DIY plant hanger” and “Macrame tutorial” in my Pin to capture related searches.
A screenshot of search results in Pinterest for the loan data query, "DIY plant hanger." At the top of the search results, recommended related searches that can be useful to inform keywords are visible.
There are three different places where you need to be focusing on your keyword usage:
Your profile: Add keywords to your name and bio to help your profile appear in search results. You have 65 characters to fill out your Pinterest name and 160 characters to write your bio. Include the most popular keywords in your industry.
Your boards: Notice how Crumbl’s board titles below include keywords people are likely searching for. Like “Mood boards,” “gift ideas” and “Halloween costume ideas.” You also want to add board descriptions that tell users what they can find on the board and include your main and secondary keywords.
A screenshot of Crumbl Cookies Pinterest boards, which all have keywords in their titles.
Your Pins: Include relevant keywords about your pin within both the title and description. This tells users and the Pinterest algorithm what your Pin is about and helps it show up in search results. Avoid “keyword stuffing,” i.e. unnaturally filling the description with tons of keywords. In this example from Crumbl Cookies, the Pin title “End of the school year teacher gift ideas” is informative but also includes search-friendly keywords like “teacher gift ideas.”
But simply searching on Pinterest will help you identify related keywords people are using. In the example below, notice the suggested search terms for the keyword “diy plant hanger.” If I created a Pin about a DIY macrame plant hanger, I might also include “Easy DIY plant hanger” and “Macrame tutorial” in my Pin to capture related searches.
A screenshot of search results in Pinterest for the loan data query, "DIY plant hanger." At the top of the search results, recommended related searches that can be useful to inform keywords are visible.
There are three different places where you need to be focusing on your keyword usage:
Your profile: Add keywords to your name and bio to help your profile appear in search results. You have 65 characters to fill out your Pinterest name and 160 characters to write your bio. Include the most popular keywords in your industry.
Your boards: Notice how Crumbl’s board titles below include keywords people are likely searching for. Like “Mood boards,” “gift ideas” and “Halloween costume ideas.” You also want to add board descriptions that tell users what they can find on the board and include your main and secondary keywords.
A screenshot of Crumbl Cookies Pinterest boards, which all have keywords in their titles.
Your Pins: Include relevant keywords about your pin within both the title and description. This tells users and the Pinterest algorithm what your Pin is about and helps it show up in search results. Avoid “keyword stuffing,” i.e. unnaturally filling the description with tons of keywords. In this example from Crumbl Cookies, the Pin title “End of the school year teacher gift ideas” is informative but also includes search-friendly keywords like “teacher gift ideas.”