What should a website be like to achieve a good user experience?

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The ultimate goal of UI design is to make the user’s interaction with a product or service as simple and efficient as possible . UI designers apply user-centered design principles to make it easier for users to achieve their goals. Essentially, the idea is to make the interaction with a product as seamless as possible. To better understand UI design, reach out to experts .

An AI expert's opinion

Ken Norton , a partner at Google Ventures and former product manager at Google , explains user interface design in a fairly simple way. According to Norton, user interface design is centered around the surface of a product, i.e. how the product looks and how it works. He also states that the user interface is only part of the user journey. What is the difference between UI and UX according to Norton?

“The user interface is the chair, table, glass, plate, and utensils, while Sweden WhatsApp Number Data UX encompasses the entire experience including service, food, music, and parking.”

UX vs. UI design in web development
Now that we can successfully differentiate UX design from UI, let's look at how they can be applied to the most popular technology today, which is websites .

Web UX best practices
Peter Molville , a Fortune 500 user experience consultant , has compiled the following seven factors that affect the user experience of your website or product.

UX factors

Useful – A website must be useful to its users. If your website doesn’t meet this requirement, you are paving the way for your competitors to overtake you. Fill your website with useful features and quality content .
Usable – Your website users must be able to navigate it without any hassle, distractions or problems. Enhance your design with click-through banners , buttons and intuitive click spaces, etc.
Searchable – This means that your website must be easily searchable by search engines such as Google and Seznam.cz . Good UX is closely related to SEO and ensures that you appear in front of your users in the SERP. Your products and content must be easy to find, headlines must stand out, and you need easily recognizable landing pages and service pages.
Trustworthy – This means you should inspire trust in your users. You can achieve this through reviews, testimonials , certificates, photos of your team, etc.