3. Widen your candidate pool
Posted: Sun Feb 16, 2025 5:48 am
Turning your employees into social media brand advocates will help you humanize your brand, expand your candidate pool and multiply your referral network. When team members share their experiences on social, it seems genuine, trustworthy and authentic. Data from a Q1 2023 Sprout pulse survey reveals that 68% of consumers report feeling more connected to brands when they see employees posting about them.
Tap directly into your employees’ networks by asking them to share your company’s content and open roles on their personal social profiles. Just make sure you have a social media policy in place to linkedin data mitigate risks.
Brand advocacy tools—like Employee Advocacy by Sprout Social—amplify your content, while protecting your brand from fallout by providing pre-approved social messaging to your employees. From the platform, your team can access your latest content and post directly to their profiles.
Sprout's Employee Advocacy platform where you can see how posts are curated for employees to share.
At Sprout, we used Employee Advocacy to drive over 14 million impressions and achieve $455,000 in earned media value in 2022. Our efforts increased awareness of Sprout’s benefits, culture and open positions and helped us expand our team with best-in-class new hires.
As Madeline Keen, Manager of Technical Recruitment and Employee Advocacy influencer at Sprout, says, “From the Advocacy platform, our team members share articles about our culture—from employee stories to accolades—and top priority job postings. This expands our reach to untapped candidates beyond the recruitment team’s network.”
Tap directly into your employees’ networks by asking them to share your company’s content and open roles on their personal social profiles. Just make sure you have a social media policy in place to linkedin data mitigate risks.
Brand advocacy tools—like Employee Advocacy by Sprout Social—amplify your content, while protecting your brand from fallout by providing pre-approved social messaging to your employees. From the platform, your team can access your latest content and post directly to their profiles.
Sprout's Employee Advocacy platform where you can see how posts are curated for employees to share.
At Sprout, we used Employee Advocacy to drive over 14 million impressions and achieve $455,000 in earned media value in 2022. Our efforts increased awareness of Sprout’s benefits, culture and open positions and helped us expand our team with best-in-class new hires.
As Madeline Keen, Manager of Technical Recruitment and Employee Advocacy influencer at Sprout, says, “From the Advocacy platform, our team members share articles about our culture—from employee stories to accolades—and top priority job postings. This expands our reach to untapped candidates beyond the recruitment team’s network.”