Before starting a B2B lead generation campaign

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Marketing thinks more theoretically while sales is more practical because it has feedback from the field.
For good lead generation, it is necessary to find a way to make these two departments communicate as much as possible . For example, if sales does not know that the user has interacted by downloading a white paper or content, it is difficult to convince the buyer who would almost find himself talking to another company.

The synergy between the two departments is important self employed data because they could also learn from each other the various problems. If the sales person calls the user and knows the contents with which he has interacted, if he has participated in a webinar, the commercial communication will certainly be much simpler and more effective.



Laura: Before a campaign we think about how the leads will be processed.
We must not think about word of mouth between various company resources, but to manage them with a specific tool. For example, if the leads are passed between the various departments late or ineffectively, it could take up to 15 days to call the user who in the meantime has purchased from a competitor or no longer needs it.