What should you do now?
Posted: Sun Feb 16, 2025 5:37 am
However, if there are major adjustments to the search algorithm and thus far-reaching changes to the ranking factors , this is referred to as a core update. The first few days after the November core update show that the algorithm adjustment overall led to higher volatility in the SERPs (Search Engine Result Pages) than the two core updates in the summer. In this context, volatility means increased movement in the SERPs, i.e. changes in the ranking . It can be seen that compared to the two core updates in June and July, the fluctuations in the desktop SERPs were twelve percent higher. The mobile SERPs were even 23 percent more volatile.
November Core Update:
This result is difficult for webmasters to assess because uae phone number list these are average values. In order to assess whether your own site is affected by the update, you should now monitor and analyze the data from the Google Search Console more closely. Particular attention should be paid to the areas of topics (which topic areas are gaining/losing clicks?), keywords (which keywords do visitors use to reach the website, which ones are losing relevance?) and of course visibility (has it fallen or increased?).
In combination and correctly interpreted, this data can provide information about whether or in what form your website is affected by the November core update. As a rule, Google does not disclose what exactly has been changed in the algorithm. Therefore, identifying potential weak points on your own website is often not as easy as you might think, and the devil is in the detail. One thing is certain: Google rates content that offers your users added value more positively than content that is written purely for performance reasons. In addition, the topic of user experience plays a major role at Google, as demonstrated by the Page Experience Update from the summer, among other things.
November Core Update:
This result is difficult for webmasters to assess because uae phone number list these are average values. In order to assess whether your own site is affected by the update, you should now monitor and analyze the data from the Google Search Console more closely. Particular attention should be paid to the areas of topics (which topic areas are gaining/losing clicks?), keywords (which keywords do visitors use to reach the website, which ones are losing relevance?) and of course visibility (has it fallen or increased?).
In combination and correctly interpreted, this data can provide information about whether or in what form your website is affected by the November core update. As a rule, Google does not disclose what exactly has been changed in the algorithm. Therefore, identifying potential weak points on your own website is often not as easy as you might think, and the devil is in the detail. One thing is certain: Google rates content that offers your users added value more positively than content that is written purely for performance reasons. In addition, the topic of user experience plays a major role at Google, as demonstrated by the Page Experience Update from the summer, among other things.