Based on what visitors provide in the "Do you know this place?
Posted: Sun Feb 16, 2025 5:31 am
The 7 Different Types of Justifications
The example above is just one of the various justifications Google offers for your business. Your local search results can be:
Reviews: An important factor that many customers consider when considering a purchase is reviews from other users and customers. The review extension in the local search results allows searchers to see a snippet of what others are saying about the company in question and thus influences the decision of potential visitors. The snippet only refers to the reviews available in Google. For example, for the search term "heating" we get the following search result with the Reviews Justification:
Website mentions: For this extension, Google austria phone number list scans the content of your website and shows users the page where the search term is mentioned. This allows searchers to see which pages they can find more information about their search query. For example, for the search term "buy clothes", the following Website mentions Justification appears:
In stock: In order to use this justification, the SWIS function must be activated. This can be done quickly and free of charge. This allows users to see which items are currently available in your store. For the search query “Select Gold dog food” this could look like this:
Sold here: This information is filled in based on the information that Google receives from other users. Users are often asked by Google to provide information about the location after their visit.
" section, Google can read out certain details and use them as justification. For example, if we search for products from "Calvin Klein", some stores will show us that this brand is sold there:
Provides: This is the display of your company's services, which you enter within your Google Business profile. Therefore, make sure to specify suitable services within your profile.
Menu: This justification is an extension for restaurant entries. The menu stored in the menu highlights or in the Google Business profile is read by Google and a menu highlight is added to the location entry. If we search for "chocolate ice cream", we will see the menu highlight "chocolate ice cream" for an ice cream café:
Post: Posts that you have posted as a company in your Google Business profile within the last 60 days are marked with an exclamation mark if they match the search query. Therefore, when writing your posts, pay attention to keywords that could appear in search queries. Google itself also recognizes when the search query and the keyword used in the post match in meaning (e.g. couch and sofa).
The example above is just one of the various justifications Google offers for your business. Your local search results can be:
Reviews: An important factor that many customers consider when considering a purchase is reviews from other users and customers. The review extension in the local search results allows searchers to see a snippet of what others are saying about the company in question and thus influences the decision of potential visitors. The snippet only refers to the reviews available in Google. For example, for the search term "heating" we get the following search result with the Reviews Justification:
Website mentions: For this extension, Google austria phone number list scans the content of your website and shows users the page where the search term is mentioned. This allows searchers to see which pages they can find more information about their search query. For example, for the search term "buy clothes", the following Website mentions Justification appears:
In stock: In order to use this justification, the SWIS function must be activated. This can be done quickly and free of charge. This allows users to see which items are currently available in your store. For the search query “Select Gold dog food” this could look like this:
Sold here: This information is filled in based on the information that Google receives from other users. Users are often asked by Google to provide information about the location after their visit.
" section, Google can read out certain details and use them as justification. For example, if we search for products from "Calvin Klein", some stores will show us that this brand is sold there:
Provides: This is the display of your company's services, which you enter within your Google Business profile. Therefore, make sure to specify suitable services within your profile.
Menu: This justification is an extension for restaurant entries. The menu stored in the menu highlights or in the Google Business profile is read by Google and a menu highlight is added to the location entry. If we search for "chocolate ice cream", we will see the menu highlight "chocolate ice cream" for an ice cream café:
Post: Posts that you have posted as a company in your Google Business profile within the last 60 days are marked with an exclamation mark if they match the search query. Therefore, when writing your posts, pay attention to keywords that could appear in search queries. Google itself also recognizes when the search query and the keyword used in the post match in meaning (e.g. couch and sofa).