From Visitors to Customers: Part 3 — Converting Customers into Clients
Posted: Sun Feb 16, 2025 5:05 am
The person requesting this contact is, for us, the most qualified lead there is, called a Marketing Qualified Lead (MQL). After all, they have gone through many stages in their journey as a customer and now it is time for our consultants to work with that lead.
Of the visitors who discovered the Content Marketing blog through the post on digital marketing, 1,273 of them ended up requesting contact with Rock Content .
And now?
Between leads and MQLs, Rock Content’s sales team botim datahad 6,000 contacts to evaluate and get in touch with if they seemed like a good opportunity. That’s just counting those who came from the digital marketing blog post!
To work with these contacts, we have an Inside Sales team with around 50 consultants, specialists in Inbound Marketing. All Rock Content clients go through a consultative sales process before acquiring our services. Therefore, none of our content generates revenue "on its own". We depend on a good team of consultants to carry out the entire sales process.
Of the visitors who discovered the Content Marketing blog through the post on digital marketing, 1,273 of them ended up requesting contact with Rock Content .
And now?
Between leads and MQLs, Rock Content’s sales team botim datahad 6,000 contacts to evaluate and get in touch with if they seemed like a good opportunity. That’s just counting those who came from the digital marketing blog post!
To work with these contacts, we have an Inside Sales team with around 50 consultants, specialists in Inbound Marketing. All Rock Content clients go through a consultative sales process before acquiring our services. Therefore, none of our content generates revenue "on its own". We depend on a good team of consultants to carry out the entire sales process.