5. Select your variables and control
Posted: Sun Feb 16, 2025 5:03 am
If you’re using A/B testing, consider all of the elements of your content that could influence your test results to ensure you’re only testing one variable. Also select your control, which is the content that will not change. For example, if you’re testing images, make sure to not change the copy, audience, timing, etc.
In our social team’s multivariable TikTok experiments, ig data they tested several variables including formats, themes and creative considerations like music, sounds and closed captions.
In the example below, 91% of views came from the FYP, 5% came from a personal profile view and 1% came from direct followers–confirming their hypothesis that the FYP and the algorithm were the key drivers pushing out content to our target audience.
If you use Sprout, you can use tagging to track the performance of your control and the test post.
Sprout Social Tag Performance reports highlighting published posts and sent message volume trends.
6. Conduct the social media experiment
Now it’s time to execute! Use Sprout’s Publishing tools to seamlessly plan, create, optimize and post your content for the experiment. For example, you can use Sprout’s ViralPost® technology to post at optimal send times.
In our social team’s multivariable TikTok experiments, ig data they tested several variables including formats, themes and creative considerations like music, sounds and closed captions.
In the example below, 91% of views came from the FYP, 5% came from a personal profile view and 1% came from direct followers–confirming their hypothesis that the FYP and the algorithm were the key drivers pushing out content to our target audience.
If you use Sprout, you can use tagging to track the performance of your control and the test post.
Sprout Social Tag Performance reports highlighting published posts and sent message volume trends.
6. Conduct the social media experiment
Now it’s time to execute! Use Sprout’s Publishing tools to seamlessly plan, create, optimize and post your content for the experiment. For example, you can use Sprout’s ViralPost® technology to post at optimal send times.