Page details form with fields for page name, page URL, website, industry, organization size, organization type, logo, and tagline
Step 4: Create the page
Click on “Create Page” to finish creating your LinkedIn business page. Now your page is all set up.
From here, you’ll have the option to follow additional steps to improve your chances of success. This includes adding a description, including a location, following relevant pages and more.
New LinkedIn business page with indicators showing the different steps to set up page for success
Beyond these essential steps, check out our guide on how fusion data to build the perfect LinkedIn page for more help. This will provide you with additional best practices and tips to set your page up for success.
Now that you have a proper LinkedIn business page set up, it’s time to focus on how to use it. Check out the video below for a crash course on using LinkedIn for business, including content types, scheduling posts on LinkedIn and employee advocacy.
Decide on goals
To build a more effective LinkedIn presence, you’ll need to create specific goals for the platform. Take time to meet with representatives from your sales, product, customer service and human resources teams. That way, you’ll be able to identify the top priorities across different departments.
For example, sales team members might be more interested in how LinkedIn can increase web traffic and drive sales. Meanwhile, the human resources department might want to attract more quality hires from the platform.
These conversations will likely result in a lot of ideas. If you’re not sure what to prioritize, here are some questions to guide the process: