Why should you host an Instagram giveaway?
Posted: Sun Feb 16, 2025 4:22 am
Running an Instagram giveaway or contest is a strategic way fantuan data to engage your audience and grow your following. Plus, it’s a fun way to give back to your followers—and work to turn more of your followers into customers.
There are so many social media contest ideas out there that could be a perfect fit for your brand, and they can even be a stellar tactic for building a library of user-generated content and new followers.
Throughout this article, we’re going to dive deeper into what an Instagram giveaway is and why you’d want to host one—plus a step-by-step showcasing how to put on your own giveaway successfully.
An Instagram giveaway or contest tends to start with an Instagram post that asks your audience to complete some sort of task to enter into a giveaway to win a free product or prize. This type of campaign can generate a lot of excitement around your brand, bringing in new eyes and increasing reach and engagement… sometimes by a lot.
There are a number of benefits to employing this strategy—let’s cover the most important ones.
Get more followers
Many brands require that users entering their giveaway must first follow them on Instagram. Follow-gating your giveaway like this ensures that your Instagram following grows alongside your entries. While you’ll likely start receiving entries from those who already follow you, prepare to see some growth as your giveaway gains traction.
There are so many social media contest ideas out there that could be a perfect fit for your brand, and they can even be a stellar tactic for building a library of user-generated content and new followers.
Throughout this article, we’re going to dive deeper into what an Instagram giveaway is and why you’d want to host one—plus a step-by-step showcasing how to put on your own giveaway successfully.
An Instagram giveaway or contest tends to start with an Instagram post that asks your audience to complete some sort of task to enter into a giveaway to win a free product or prize. This type of campaign can generate a lot of excitement around your brand, bringing in new eyes and increasing reach and engagement… sometimes by a lot.
There are a number of benefits to employing this strategy—let’s cover the most important ones.
Get more followers
Many brands require that users entering their giveaway must first follow them on Instagram. Follow-gating your giveaway like this ensures that your Instagram following grows alongside your entries. While you’ll likely start receiving entries from those who already follow you, prepare to see some growth as your giveaway gains traction.