Sprout social how to build brand positioning example

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shaownhasan
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Joined: Sun Dec 22, 2024 10:40 am

Sprout social how to build brand positioning example

Post by shaownhasan »

Either way, doing so starts with defining your brand voice and values. This plus market research and competitive analysis can uncover how to position yourself.

For example, what pain points are you best equipped to solve? facebook data What do your customers need that isn’t being served by your competitors? Ask yourself the following:

“What do we do best?” In your own words, what can you do better than anyone else in your space?
“How do we do [x] differently?” Is your product or solution faster? Easier to use? Is your quality unparalleled?
“Why us?” For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media.
This blog post is a prime example of both brand building and positioning in action for Sprout.

Be mindful that while competitive analysis matters, don’t get obsessed. Focus on yourself first. Try to emphasize what you do well and let that define your brand the most.

Presenting yourself as an alternative to someone else doesn’t exactly put you in a better position.

How to develop your brand
Brand development involves the actual action items needed to build your brand. This means making and promoting marketing assets based on your identity and positioning.
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