The benefits of using social media for market research

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Quick: Where traditional market research takes time, social media updates in real-time for immediate results, anytime you want.
Comprehensive: With over 4.76 billion social media users in 2023, gather vast and diverse social listening data to analyze conversations and extract more accurate insights about your brand and the entire industry.
Sprout enables you to research different social platforms at the same time and analyze the information in one centralized platform to inform data-driven marketing strategies across the organization.

Screenshot of the Sprout Listening platform car owner data featuring an example of the competitor view
According to The Harris Poll data in The 2023 State of Social Media report, 90% of business leaders agree that their company’s success will depend on how effectively it can use social media data and insights to inform business strategy.

Social media market research is the tool that will enable you to harness the data that will transform every part of your business, including:

Becoming more customer-centric
Our report also revealed that 91% of business leaders said social insights had an impact on gaining a better understanding of their customers. The granular insight social media marketing research provides into your consumer base helps you develop customer-centric strategies that build stronger relationships, increase retention and improve your growth rate.

Managing brand reputation
Social media research gives you data-driven insights into how your target audience perceives your brand. That’s why 94% of business leaders look at social media insights to build and manage brand reputation.