Supports content marketing
Posted: Thu Feb 13, 2025 10:46 am
Flexibility and customization
WordPress offers over 50,000 free plugins , which means that if you want your website to do something that you can’t do as it is, there’s probably a plugin that can help you. Whether you want to embed PDFs or add them to another feature like landing pages or calls to action, WordPress plugins are the solution, allowing you to always change or tweak your website’s capabilities to suit your unique needs. Again, no coding is required. There are plenty of integrations with marketing and analytics tools, which is very important these days. If you can’t find a suitable plugin, a programmer can always code it for you.
WordPress actually started out as a blogging platform, which means content marketing is right in the blood of this CMS. It’s one of the best content management systems for blogging, which is why you’ll see a lot of big news sites using it to spread their content. WordPress not only powers blogs, but it also makes it easy for you to update and change them, plan ahead, and share your posts with your social media accounts and subscribers.
Integration of analytics and marketing tools
Measurement is the foundation of success, as I wrote in a previous article about Lean Startup . Google Analytics tells us how people who visit our website behave, where they come from, etc., and it also allows for easy integration for measuring e-shops. With the addition of one or two plugins, you can also add other integrations to marketing automation tools such as ActiveCampaign , easily integrate skype database CRM Hubspot , or deploy the A/B testing tool Google Optimize . The ease of these integrations helps simplify the creation of the marketing technology mix that we use in our business - and thanks to this, you can more effectively digitize your business.
Easy migration
When working on WordPress websites, the fact that WP makes it easy to migrate existing sites also makes the process easier. Many of our clients come to us with a clunky, older site that has content they would like to keep . WordPress makes it really easy to migrate that old site into its framework, giving it an instant facelift and usability boost without losing any of the content or authority of the old site. At the same time, there are also technologies that can copy an existing design from another platform – such as AI Website Builder .
Longevity
The main advantage of WordPress is its longevity. It has a proven track record of adapting to the changing demands of consumers and the internet – with 74 million websites already powered. You don’t have to worry about this CMS going out of style or becoming less relevant. WordPress is regularly updated to maintain current code standards and will continue to do so, making it a safe and long-term investment for your website. It’s easily adaptable to all the new things you might want to do with your website, and best of all, it’s Google-approved.
Ultimately, when we talk about WordPress, the first feature that usually comes to mind for its users – WordPress is easy. It’s easy to use, easy to implement, easy to change ( and changes are important! ), and if you’re even thinking about digital marketing (which you should be), WordPress is definitely the first CMS to consider.
WordPress offers over 50,000 free plugins , which means that if you want your website to do something that you can’t do as it is, there’s probably a plugin that can help you. Whether you want to embed PDFs or add them to another feature like landing pages or calls to action, WordPress plugins are the solution, allowing you to always change or tweak your website’s capabilities to suit your unique needs. Again, no coding is required. There are plenty of integrations with marketing and analytics tools, which is very important these days. If you can’t find a suitable plugin, a programmer can always code it for you.
WordPress actually started out as a blogging platform, which means content marketing is right in the blood of this CMS. It’s one of the best content management systems for blogging, which is why you’ll see a lot of big news sites using it to spread their content. WordPress not only powers blogs, but it also makes it easy for you to update and change them, plan ahead, and share your posts with your social media accounts and subscribers.
Integration of analytics and marketing tools
Measurement is the foundation of success, as I wrote in a previous article about Lean Startup . Google Analytics tells us how people who visit our website behave, where they come from, etc., and it also allows for easy integration for measuring e-shops. With the addition of one or two plugins, you can also add other integrations to marketing automation tools such as ActiveCampaign , easily integrate skype database CRM Hubspot , or deploy the A/B testing tool Google Optimize . The ease of these integrations helps simplify the creation of the marketing technology mix that we use in our business - and thanks to this, you can more effectively digitize your business.
Easy migration
When working on WordPress websites, the fact that WP makes it easy to migrate existing sites also makes the process easier. Many of our clients come to us with a clunky, older site that has content they would like to keep . WordPress makes it really easy to migrate that old site into its framework, giving it an instant facelift and usability boost without losing any of the content or authority of the old site. At the same time, there are also technologies that can copy an existing design from another platform – such as AI Website Builder .
Longevity
The main advantage of WordPress is its longevity. It has a proven track record of adapting to the changing demands of consumers and the internet – with 74 million websites already powered. You don’t have to worry about this CMS going out of style or becoming less relevant. WordPress is regularly updated to maintain current code standards and will continue to do so, making it a safe and long-term investment for your website. It’s easily adaptable to all the new things you might want to do with your website, and best of all, it’s Google-approved.
Ultimately, when we talk about WordPress, the first feature that usually comes to mind for its users – WordPress is easy. It’s easy to use, easy to implement, easy to change ( and changes are important! ), and if you’re even thinking about digital marketing (which you should be), WordPress is definitely the first CMS to consider.