Advertising and that advertisers can continue
Posted: Thu Feb 13, 2025 10:21 am
They are also suffering from a reduced return of spectators to movie theaters following the Covid pandemic. Streaming has changed television. Is television, in turn, now changing streaming? Meta suffers a tough defeat over GDPR violations – The parent company of Facebook, Instagram and WhatsApp has been fined €390 million by the European Union for failing to comply with the GDPR. The procedure, which Meta has appealed, involves the company requiring its users to share their data or be banned from using its apps. Meta, which claims there is legal uncertainty, has three months to comply with the EU’s demands.
It claims that these decisions do not prevent targeted or ig database personalized to use its platforms to “reach potential customers, grow their business and create new markets”. The company also claims that the Irish Data Protection Commission, which brought the complaint, does not require it to implement an opt-in option and says it is evaluating a variety of solutions to change the legal basis for data processing. Such a consent option could leave the door open to the refusal of a large number of European users and push the company to review (even more) its advertising strategy in a context where the Google-Meta duopoly is losing its power: faced with Amazon, Apple and TikTok, the two giants have seen their market share fall below 50% in 2022 .
CES 2023, fewer gadgets and more metaverses – 2023 marks the return to grandeur (with a massive presence of the international press) of CES. After two years of global pandemic, the show gave pride of place this year to smart health , with the central theme of “human security for all”. The metaverse is the other major theme of CES 2023, and many companies took the opportunity to unveil their latest offerings in virtual reality, augmented reality and Web3. This is the case of LG, which offers its “blade wallet” allowing its users to buy, sell and exchange NFTs at home using their LG Smart TVs.
It claims that these decisions do not prevent targeted or ig database personalized to use its platforms to “reach potential customers, grow their business and create new markets”. The company also claims that the Irish Data Protection Commission, which brought the complaint, does not require it to implement an opt-in option and says it is evaluating a variety of solutions to change the legal basis for data processing. Such a consent option could leave the door open to the refusal of a large number of European users and push the company to review (even more) its advertising strategy in a context where the Google-Meta duopoly is losing its power: faced with Amazon, Apple and TikTok, the two giants have seen their market share fall below 50% in 2022 .
CES 2023, fewer gadgets and more metaverses – 2023 marks the return to grandeur (with a massive presence of the international press) of CES. After two years of global pandemic, the show gave pride of place this year to smart health , with the central theme of “human security for all”. The metaverse is the other major theme of CES 2023, and many companies took the opportunity to unveil their latest offerings in virtual reality, augmented reality and Web3. This is the case of LG, which offers its “blade wallet” allowing its users to buy, sell and exchange NFTs at home using their LG Smart TVs.