Commercial printer opens late at night for rush jobs.
Posted: Thu Feb 13, 2025 10:17 am
Yoga instructor who specializes in reducing work-related stress/injuries.
And if your city is large and highly competitive and there is no clear difference in the services available, try to find differences in the quality of service . There may be several computer repair shops, but yours is the only one that is open on weekends. There may be many travel agents, but your eco-tourism packages for corporations have won brazil number data awards. Yours may be just one of 400+ Chinese restaurants in San Francisco, but it is the only one that throws in a free bag of MeeMee sesame and almond cookies (a fortune cookie difference maker!) with every office delivery , giving hard-working staff a little boost.
Find your point of difference, put it in writing, put it in front of your sales process. And engineer it into consumer-centric language, so that hard candy buttons with chocolate inside them become a USP that “ melts in your mouth, not in your hand ,” solving a discovered pain or need.
B2B marketing boils down to service.
"There is no one in this world who is useless who lightens the burden of another."
- Charles Dickens
We're in business to serve everyone. We're all helpful. At Moz, we make SEO easy for digital and local companies. On your brand, _________?
However you fill that void, you’re in the service business. Whether you’re marketing to a B2B that’s awakening to the need to invest in local SEO or a B2C about to debut your new business-to-business offering, your project boils down to a simple question,
"How can I help?"
And if your city is large and highly competitive and there is no clear difference in the services available, try to find differences in the quality of service . There may be several computer repair shops, but yours is the only one that is open on weekends. There may be many travel agents, but your eco-tourism packages for corporations have won brazil number data awards. Yours may be just one of 400+ Chinese restaurants in San Francisco, but it is the only one that throws in a free bag of MeeMee sesame and almond cookies (a fortune cookie difference maker!) with every office delivery , giving hard-working staff a little boost.
Find your point of difference, put it in writing, put it in front of your sales process. And engineer it into consumer-centric language, so that hard candy buttons with chocolate inside them become a USP that “ melts in your mouth, not in your hand ,” solving a discovered pain or need.
B2B marketing boils down to service.
"There is no one in this world who is useless who lightens the burden of another."
- Charles Dickens
We're in business to serve everyone. We're all helpful. At Moz, we make SEO easy for digital and local companies. On your brand, _________?
However you fill that void, you’re in the service business. Whether you’re marketing to a B2B that’s awakening to the need to invest in local SEO or a B2C about to debut your new business-to-business offering, your project boils down to a simple question,
"How can I help?"