Page 1 of 1

Zappos Mission Statement

Posted: Thu Feb 13, 2025 10:14 am
by sumonasumonakha.t
Following the acquisition by Amazon, Zappos operates as an independent business unit within the larger Amazon organization. While Zappos retains some autonomy in decision-making and brand management, Amazon retains ultimate ownership.

This arrangement leverages Amazon's extensive infrastructure and resources to support Zappos' continued growth and expansion, while maintaining the brand's distinctive identity and customer-focused approach.

By joining forces with Amazon, Zappos tapped into its vast customer base and student data enhanced its product offerings through seamless integration with the Amazon platform. The acquisition also gave Zappos access to Amazon’s operational expertise, including logistics, supply chain management, and technology resources.

As a result of the acquisition, Zappos will no longer trade independently on the stock market. Instead, Amazon's financial performance and operations will contribute to Amazon's overall business strategy and performance.

Zappos' mission is “to live and deliver WOW.”

Zappos Mission Statement - Zappos Business Model


How Zappos Works
Zappos' business model revolves around providing customers with a convenient and personalized shopping experience. The company achieves this through the following steps.