How to choose the best tool for your company

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Keep your tool organized
Today you may have a small team and everyone knows what each page or flow in your tool is and what it does, but if all goes well, within a few months you will have new employees and a much larger number of campaigns.

So be strategic from day one: create naming rules for your landing pages, emails, and flows.

This will make it easier to understand what is already in the tool, as well as help collaborators job seekers data who will join your team in the future learn.


Now that you know all about automation, you must be eager to choose your tool and see it working in practice.

Before hiring yours, analyze which are the best options for your type of company and use the test periods to evaluate:

Features
Your company will not always need or use all the features of a tool. Therefore, when hiring yours, check if it offers what you need and if these features have the performance you expect to facilitate your daily work.

Ease of use
And to put it simply, make sure you hire a tool that is practical and intuitive. Otherwise, you'll waste time and energy trying to configure your actions, which is counterproductive!

Customization
If you want a tool that maximizes your performance, you need one that offers extensive customization possibilities. This is essential to creating processes, pages, and emails that truly convey your brand and style.