How to fit ephemeral content into your marketing strategy

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shaownhasan
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Joined: Sun Dec 22, 2024 10:40 am

How to fit ephemeral content into your marketing strategy

Post by shaownhasan »

Using a tool like Spout Social, you can schedule the content across different networks and at the optimal times for engagement. You can also track your ephemeral content performance and compare it to the metrics of nurse database other content forms for a comprehensive view of your event’s social performance.

Semrush
To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. They also leave a link to the content piece to encourage viewers to click through to their website.

An Instagram story by Semrush promoting their blog post with a link sticker leading to that blog post.
If you want to drive traffic from social media to your blog or website, follow something similar. Share a link to the page with a preview of the content and a compelling hook or highlight.

Additionally, you can create a trackable link with Sproutlink to measure the impact your ephemeral content has on traffic to your website.

Brainify
Brainify, a brand that offers practical parenting advice, uses Facebook stories to learn about their audience’s interests with interactive polls and questions. This is a simple way to gather data about your target audience while building relationships with them.

A Facebook story by Brainify which asks audience questions about what interests them
Like Brainify, you can leverage the interactive elements not only to boost engagement, but to also hear directly from your audience about what they think. This can be used to inform future content or even improve your products or services.

Although ephemeral content is spontaneous compared to other forms of content, it’s still best to have a strategy in place.
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